
About the weight loss academy
Get to know everything you need to know about
The Weight Loss Academy
When searching for a company to help you lose weight, it's good to know more about who you're thinking of hiring. The Weight Loss Academy is here to help you lose weight. Continue reading to see if we are the weight loss company for you.
The Weight Loss Academy values
We pride ourselves in these three things...
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To Make Weight Loss Easy
The Weight Loss Academy's main existence is to show you that weight loss is easy to achieve. You just need to be shown how.
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To Tell The Truth
The Weight Loss Academy prides itself in telling the truth. We want you to know that everything we say is the truth.
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To Keep It Real
The Weight Loss Academy likes to keep things real. We make sure our weight loss methods work in the real world for real people.
Meet the founder of the Weight Loss Academy
A weight loss coach with over 15 years experience
Hi, I'm Oliver James, founder of The Weight Loss Academy. I'm also the head weight loss coach with over 15 years. I currently run all weight loss courses and a majority of the weight loss coaching sessions. In this time I've helped hundreds of peoples lose weight and keep it off.
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I've been featured on ITV's This Time Next Year hosted by Davina McCall, where I helped an individual lose eight stone in one year. I'm also regularly featured as a weight loss expert in various newspapers and magazines such as The Telegraph and The Sun.
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If you were to meet me, you would see that I'm not your stereotypical weight loss coach. I'm a straight-talking and efficient coach who would probably talk about all things other than fitness and nutrition. I've never posted a photo of my porridge, nor have I ever posted a video of myself with my top off.

Oliver James
Founder & Weight Loss Coach
The Weight Loss Academy's beliefs
All weight loss coaches should be telling you this
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Specific diets don’t matter. Weight loss is achieved by being in a calorie deficit. And no, that doesn’t mean starving yourself.
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Including healthier food choices is more important than denying yourself the foods you enjoy.
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There’s no such thing as good or bad food.
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You’re best progressing than trying to be perfect.
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Weight loss is easy. You just have to know how to make it easy.
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The best diet is the one you create.
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You can certainly enjoy yourself on your weight loss journey.
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You don’t have to spend every day in the gym to lose weight.
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The key to sustainable weight loss is consistency.
The Weight Loss Academy's help people out of the diet trap
We want you to never have to lose weight again
Although I work in the weight loss industry, I hate what it has become. A culture centred around fads, gimmicks, and shortcuts. A culture that gives people false hope. It demotivates you over time as you can’t seem to keep the weight off. The frustrations build up, and you think it’s your fault. You begin to rely on a specific diet and feel you must choose between the life you enjoy and the diet world. But you don’t need to choose. In fact, you don’t even need to diet.
You don’t need to reinvent the wheel, and you don’t need to do a handbrake turn and speed off in a different direction. My online weight loss coaching structure allows each participant to achieve exceptional results through an easy process that changes your direction by just two degrees. Before you know it, you will be looking in a different direction and realise weight loss wasn’t as hard as you initially thought. I can help you lose weight and keep it off for good without any significant changes to your current lifestyle.
Successful weight loss is strategy and mindset
This is why you need to create your weight loss roadmap
In 2018, I founded The Weight Loss Academy as I noticed a big, glaring gap in the weight loss world: the strategy and mindset needed for successful and sustainable weight loss.
Everybody was too busy arguing about the best diet or which forms of exercise burn the most calories. They were all missing the point: How do you help people lose weight? If we all followed the ‘best’ diet and exercise plan, I bet most would still fail. You see, you won’t achieve sustainable weight loss without the right mindset and structure in your life. Instead of searching for the ‘best’ diet, you must develop a personalised strategy to give you the best chance to succeed. A strategy is a plan of action designed to achieve long-term success. I call this strategy Your Weight Loss Roadmap.
Not everyone wants to be a cover model or live the life of one (this requires sacrifice, numerous hours in the gym, and a strict diet). You don’t have to take things to the extreme to achieve excellent results. My mission is simple: show people how to find their way of losing weight by helping them create their weight loss roadmap, so all hard work and no results become amazing results and minimal effort.
I Coach things “Action by action”
We want you to never have to lose weight again
Not just step by step, but by coaching you through the actions required to achieve your weight loss goal. These actions give you the confidence to trust yourself and discover your way of losing weight. I’ve shown clients not only how to “DIY” but how to DO IT SUSTAINABLY. Your way is the only way that can work forever.
There’s no point in paying people a sum of money to lose weight and gain it back. There’s no point in trusting somebody else to map out your life. Who wants to live somebody else’s life? Our weight loss coaching is centred on you.
Trust yourself. Make The Change. Take Action. Achieve Your Weight Loss Goal. Live Your Life.
Are you ready to take the action steps to achieve your weight loss goal?
Create your weight loss roadmap with the weight loss academy

Read Our Weight Loss Book
The Road To Weight Loss is the most affordable way to gain all of the insight required to lose weight successfully. This is not a diet book. It’s a structure for your journey, a roadmap to success. You are in charge, you are in the driving seat. As you work your way through this weight loss book, you will create your weight loss roadmap chapter by chapter.

Take Our Online Weight Loss Course
Our interactive small-group weight loss course is held twice a month and is taught live and online on Zoom by Oliver James over four weekday evenings or two weekend mornings. If you learn better in person, it's a great way to create your weight loss roadmap. You will also benefit by asking questions in real-time and sharing experiences with others.

Hire An Online Weight Loss Coach
Online weight loss coaching is for those who prefer the personal touch. You will work one-on-one with head weight loss coach, Oliver James who will help you create your weight loss roadmap over four weight loss coaching sessions. All coaching sessions take place online using Zoom, so you can receive our coaching no matter where you are in the world.